Legal

Terms & Conditions

Last updated: 12 September 2026

Agreement to terms

These terms apply whenever you engage Fable & Co. ("we," "us") for content production, channel management, or growth strategy services, and whenever you use this website. By requesting a proposal or starting an engagement with us, you agree to these terms. If you don't agree with them, please don't proceed with an engagement.

What we do

We provide social media services for brands, generally falling into three areas:

The exact scope, deliverables, and fees for any engagement are set out in a separate written proposal agreed with you before work begins. These terms sit alongside that proposal; where the two conflict, the proposal governs.

How an engagement starts

Every engagement begins with a paid audit and strategy phase. If, after that audit, we don't believe we can move your numbers, we'll tell you plainly rather than continue. Ongoing work only begins once scope and fees are agreed in writing.

Fees and payment

Fees are priced to each client's budget and confirmed in the written proposal for that engagement. Payment terms (amounts, schedule, and method) are specified there rather than fixed on this page, since they vary by client and scope.

Your responsibilities

To deliver on time, we generally need you to provide brand assets, access to relevant accounts, and timely feedback or approvals when we ask for them. Delays on your end may push back delivery dates.

Content ownership

Once an engagement is paid in full, ownership of the final content we deliver transfers to you, unless the written proposal for that engagement says otherwise. We retain the right to display finished work in our own portfolio and on our own channels, including this website, unless you ask us in writing not to.

Confidentiality

We treat information you share with us about your business as confidential and won't disclose it to third parties except as needed to deliver the work (for example, to a contractor helping on your project) or as required by law.

Limitation of liability

We do our best work on every engagement, but we can't guarantee specific business outcomes like follower counts, sales, or revenue, since these depend on factors outside our control. To the extent permitted by law, our liability for any claim arising from an engagement is limited to the fees paid for that engagement.

Ending an engagement

Either party can end an ongoing engagement with written notice, on the terms set out in the relevant proposal. Work delivered and fees owed up to the point of termination remain due.

Governing law

These terms are governed by the laws of India. Any dispute arising from them will be handled under Indian law.

Changes to these terms

We may update these terms from time to time. If we do, we'll update the date at the top of this page. Continuing to use our services after a change means you accept the updated terms.

Contact

Questions about these terms can be sent to joshuamailforwork@gmail.com.

These terms are written in plain language to describe how we actually work. They are not a substitute for legal advice, and every real engagement should still be backed by its own written proposal. If you need enforceable, jurisdiction-specific terms, we'd recommend having a lawyer review this.