Mumbai

Services / Fable & Co.

Services

Whatever your niche, we handle the full system: what gets made, how your profile looks, how it turns into sales. Social should pay you back, not just cost you money.

Craft

Content & production

We produce the work end to end, in-house: from the first idea on paper to the final graded cut ready to publish.

Typical outputs

  • Videography & cinematography
  • Scripting & storyboarding
  • Editing, captions & sound
  • Reels, posts & stories

Identity

A curated profile

Your feed is the first thing a buyer judges. We shape a profile that looks unmistakably yours and earns trust on sight.

Typical outputs

  • Brand image & logo focus
  • A defined typography system
  • A consistent colour palette
  • Curated grid & profile design

Growth

Growth & analysis

We check what happened after every reel, post, and story, then put budget and effort behind whatever actually worked.

Typical outputs

  • Niche research & positioning
  • Reach, views & footfall tracking
  • Post-launch performance analysis
  • Content-to-sale funnels

How we work

Growth on social is rarely a viral accident. It's a routine, repeated until it compounds. Every client moves through the same six stages, from first read to the honest post-mortem.

  1. 01

    Assess the situation

    We study your niche, your audience, and your competitors, and read the whole picture before proposing anything.

  2. 02

    A vote of confidence

    We tell you straight what's most suitable for your brand and where we think the real opportunity is. You're not left picking off a menu.

  3. 03

    A plan to your budget

    We scope a content program that fits what you can realistically invest, with the scope agreed in writing before any work begins.

  4. 04

    Script & storyboard

    Every reel and story is scripted and storyboarded, then filmed and edited in-house so nothing is left to chance on set.

  5. 05

    Final draft & approval

    You review a final draft and we make edits until it's signed off. Nothing publishes to your channels without your approval.

  6. 06

    Launch & learn

    After it's live, we stay with it. We look at what worked, what didn't, and why, so the next piece is built on evidence.

Engagements

Three engagement models, all retained monthly. Scope is agreed in writing before we begin, and every plan is priced to your budget and confirmed in your proposal.

Production

Content only. A monthly slate of filmed reels, posts, and stories, delivered ready to publish with captions and a calendar. For teams that run their own channels.

Priced to budget

Management

Production, plus daily operation of your channels: publishing, community, enquiry handling, and a monthly performance review.

Priced to budget

Partnership

Full mandate across content, channels, funnels, and paid amplification, with weekly reporting. For brands treating social as a primary revenue channel.

Priced to budget

Every engagement begins with the same paid audit and strategy phase. If we don't believe we can move your numbers, we'll tell you at the audit stage and part as friends.

Start a conversation

Tell us about your brand. We'll respond with an honest assessment.

Book a 30-minute call and walk us through your brand, your channels, and what you're trying to grow. You'll leave with our honest read on what's working, what isn't, and whether we're the right partner. No deck, no pressure.

Book a call

Prefer email? Write to joshuamailforwork@gmail.com or DM @13_joshuaaaaaaaaa